You Zig, She Zags, I Zug!

I know, I know, I have yet to post any images from my new, amazing camera. But I have a really good excuse - it's winter, and I have been sick for the past week!! I had some gross flu like thing, which turned into vertigo! YUCK. I'm better now, and will be shooting very soon!

While I was cooped up in my house all week, I had the rare opportunity to read during the day, and while reading one of Sean's Wired magazines, I was completely captivated by the new Mini Cooper ad. Sean and I own a Mini, and are always so excited when we see or receive anything from them, because EVERYTHING they do is so cool and fun!! So now Mini has released a new, larger version of their adorable car, and with it, more fun commercials, and marketing materials to draw us in.

Within Wired magazine was a cute little MINI booklet entitled Zig Zag Zug - which are the three versions of the Mini. Reading this little booklet made me realize that what they are saying, is EXACTLY what I have been trying to put into words with my own business.

Some quotes from the booklet:

"We live in a world of mass-produced sameness. Originality has fallen prey to predictability. The status quo has finally become the status quo. And even the copies have been copied... Which is why some of us Zug."

"Zug is about moving confidently in our own direction, with no apologies."

And my favorite:

"It looks odd. It runs on irregular. It is the brown sheep of the family. It may not be right for you. Then again, you may not be right for it."

In this business, there are MANY MANY photographers just here in Boston that all share a similar goal - to capture the essence of a couple's wedding day in a concrete way that brings them a lifetime of beautiful memories.

But within this business come many different trends, philosophies, and standards, that can confuse our clients and make it difficult for them to find exactly what they want in a photographer.

I have been thinking about the direction of my business for 2008, and the above quotes say it all. My goal this year is to really get to know my couples, explore who they are as individuals as well as who they are in their relationship. I want to draw out their unique quirks, personalities that only their partner has the chance to get to know.

I want each and every shoot to be different - unique to only their personality, thus moving beyond predictability and status quo. It may look odd to some, it may seem somewhat irregular to an outsider, but that is what will make it right to you.